Community Transformation Grant: Market Manager Training

  1. All In 4 Health hosted a great training session today for farmers’ market managers. I got to chat a little with a lot of great minds in North Carolina’s local food system. Here are some highlights from today!
  2. On our way to a farmers’ market manager workshop in Burlington! Funded by the Community Transformation Grant. #CTG
  3. Regarding Facebook and organizing market events: “It doesn’t just happen.” -Deborah Crumpton, Rockingham Farmers’ Market organizer.
  4. Deborah Crumpton got us started with some key considerations when starting a farmers’ market (difficult to make out in my blurry smartphone photo!):
       Venue – where is the market?
       By-laws – legal stuff
       Rules – what kind of vendors do you allow?
       Funding – how do you pay the market manager and keep the lights on?
       Manager – who is the point person for resolving conflict?
  5. Kat Bawden tells us that only 30 of 217 farmers’ markets accept ebt/snap.
  6. Erin Heiderman suggests talking to housing orgs, senior centers, justice nonprofits to help design and promote #access for low-income folks.
  7. Hearing from Dr. Fernier about how to think like & communicate w. your customer. Comarketing on cc @torilabuenavida
  8. Dr. Fernier mentions amazing tool for market managers: USPS Every Door Direct. Send market postcards to every door on a given mail route.
  9. (The two previous tweet mispelled Dr. Ferrier’s name.)

    There was another great presentation about @LoMoMarket, the Veggie Van. Kat Bawden’s discussion about increasing access for low income customers was a great breath of fresh air after an earlier presenter (who shall remain unnamed) basically brushed them off as a high effort low-reward market for most farmers’ markets. She also had great info for the market managers out there trying to figure out the hoops they need to jump through to start accepting SNAP (available here:

    All in all, it was a great day meeting other

  10. Addendum:
    If you’re interested in innovation in our food system, please consider joining the Triangle Food Hack, which will bring together all sorts of food system innovators, activists and farmers in the Triangle (and people that do all three!). We’ll announce the events formally on Facebook and plan the events on Twitter (#TriFoodHack), (we’re open to other communication mechanisms if they are requested). The meetup is arranged non-hierarchically and we are open to input if you want to get involved!

Glocalism and the Walmart Effect

  1. .@Urbanverse I actually really respect Wal-mart. They’re not stupid – social service through extreme affordability made them a Government.
  2. .@bellacaledonia @christt Wal-mart is only fucking the people at one end of the supply chain. The *buyers* are treated very, very well.
  3. There are of course exceptions. Walmart has of course driven out competition, managed to negotiate very preferential arrangements with local governments, and stood by while many other crimes have been committed on their property:
  4. @leashless except if they get beaten, robbed or raped in the car park, or have any kind of problem on-site.
  5. Beyond examples of  anti-competitive behavior that borders on cronyism and criminal negligence, there’s the “Walmart factor” in product quality:
  6. The punch line of this Grist story:
  7. @leashless @bellacaledonia @christt People spend MORE on clothes from Walmart. Not less. Sure it costs 30% less but lasts 50% as long.
  8. Bella Caldedonia and I went on to suggest deeper analysis is important with Walmart as in any study of a system:
  9. @leashless @eric_bowen @christt But isn’t having analysis beyond lowest common denominator meant to be Stock in Trade of DM folk?
  10. @leashless @bellacaledonia @christt It’s all perception. It is cheaper up front but has backloaded costs. W/ Walmart food, it’s healthcare.
  11. @leashless @bellacaledonia @christt I understand there are things to be learned from Wal-mart, but I see you refuting our points.
  12. (*don’t* was missing from this tweet)
  13. @eric_bowen @bellacaledonia @christt I mean, Wal-mart *works* – there’s nothing on earth that gets cheaper food into American bellies.
  14. .@bellacaledonia @eric_bowen @christt It’s dead, technology killed it, and we need to humanize what comes next, not pretend the past lives.
  15. @eric_bowen @leashless @christt Brilliant yes. Localism isn’t about nostalgia at all. It’s about viability.
  16. @eric_bowen @bellacaledonia @christt @DrmLocallyGrown There are real problems with (re)localization that long distance trade fixed.
  17. @bellacaledonia @leashless Here’s an easy improvement: building local food hubs and then connecting them with UPS/Groupon-for-food
  18. .@bellacaledonia @eric_bowen @christt Correctly managing abundance, the unpredictability of agriculture is one of humanity’s oldest battles
  19. @leashless @bellacaledonia That’s why I love this on-demand web-facilitated model we’re using for @DrmLocallyGrown. Pick only what’s ordered
  20. I see peer-to-peer/online farmers’ markets as a simple, but powerful tool to help local food systems grow much faster. Traditional farmers markets often are only allowed to grow at the speed of concrete. I’m excited about the alternative we can build with @goMarketNC (formerly @drmLocallyGrown). I think a lot more people should think about ways to bring #p2p and #sharingeconomy ideas to their local food system. Starting with isn’t a terrible way to go, though I do sometimes wish for an open source alternative.